Have you ever experienced a moment in your life when you were doing the right thing in the right place at the right time and with the right motivations? This, my friend, is what I call Alignment. It's when you're exactly who you say you are and who you want to be, or in other words, when you've embodied your own personal ideal. 

Like the wheels on a car, however, sometimes we need to realign ourselves so that we can fulfil our purpose to the fullest extent. I help people to do just that by guiding them towards the definition and mapping of their own personal ideal, and then I give them tools to effectively follow that map, utilising both ancient and modern philosophical and mythological concepts which aim at the perfection of one's moral character. 

"If one does not know to which port one is sailing, no wind is favorable." - Lucius Annaeus Seneca

The Way

In order to help my clients to move closer toward their own personal ideal, I start by focusing on three core elements of being which have informed humanity since the dawn of time: 


Human beings are not divorced from Nature, but rather we are formed by and encapsulated within Nature. As I guide my clients to pay close attention to their external Nature, as well as their internal nature, they inevitably arrive at a greater awareness of the powerful and innate tools which they have at their immediate disposal. 


If Nature forms us (what we are), then it is Culture which shapes us (who we are). I encourage my clients to become sophisticated stewards of their culture by utilising and improving upon the tools and wisdom of past generations in order to propel them forward toward their desired ideal. 


We're products of both Nature and culture, but it is the Logos which guides us. This ancient philosophical term represents our ability as human beings to intelligently navigate Nature and culture in order to create "heaven on earth," or in other words, to materialise one's ideal out of potential. It can best be understood as true sight, true hearing, true speech, true intention, and true action. 

Your Personal Ideal Map

Once my client is ready, I help them to pivot towards their ideal self by repeating the following cycle:


As the saying goes, inspiration starts with education. The first step towards any character development is to seek better information, or at least to take stock of the wisdom which you currently have on hand. 


Next, it's time to plan. I help my clients to clearly define their own personal ideal, and then we create a road map to the perusal of that ideal. 


Of course, all the education and planning in the world won't account for a lack of action. I hold my clients accountable to living by the principles which they wish to embody.


The process of character development requires constant tweaking. As your consciousness expands with greater education, better plans, and more effective execution, your mind will be opened to better pathways or information that will lead you to your ideal. 

“You're going to pay a price for every bloody thing you do and everything you don't do. You don't get to choose to not pay a price. You get to choose which poison you're going to take. That's it.” - Jordan Peterson

“The purpose of life, as far as I can tell… is to find a mode of being that’s so meaningful that the fact that life is suffering is no longer relevant.” - Jordan Peterson

Client Testimonials

I have been a client of Simon's for well over a year. Simon has all the traits of an excellent life coach; he is an active listener and gives me the time and space to say what I needed during our sessions. His coaching approach is not prescriptive, but I've always left the session with a clear idea of what I need to work on afterwards. He has a pragmatic approach with his advice, so it is not all rigorously Stoic, but blended with common sense and objective neutrality. Over my time with Simon I feel that I have progressed up the curve of personal development; his support and provision of accountability has been invaluable.

Shammi Sheth - doctor

I’ve been listening for at least two years and Simon has helped me greatly to apply Stoic principles to my life and the various situations I face. It’s wonderful to listen to something that may seem really esoteric or complex and have it broken down in its simplest meaning. Even if you are new to Stoicism as I am, I believe you’ll love learning from Simon.

Tonya H. c. - Podcast Listener

Simon is a very wise, kind and gentle soul. He is so easy to talk to. In my sessions with him I have felt inspired and challenged. He gives me practical advice and tasks to do to help me along my journey. I'm very grateful.


I started working with Simon at the start of this year and it has been awesome to have a dialogue with someone so dedicated to helping other people excel.  It’s rare to get candid feedback on one’s direction in life and Simon has been able to provide that in a way that both prompts me to think critically and encourages me to keep striving.  I genuinely look forward to our conversations and value the insight gained from them.  

Ryan Kerr - Paramedic

I’ve been working with Simon for about a month and a half and can’t overstate how much of a positive impact it’s had on my day-to-day life and my overall well-being. I got to know Simon as a listener of the Practical Stoic Podcast because I loved how simple, straightforward... and well... practical his advice was. Now working with Simon personally I’m given more of these practical tools, but customized and tailored for my own personal life and situations.

Jacob Bush - Project Manager

Simon is a great teacher and a wonderful person to listen to. Typically I’m a person who can be prone to procrastination and getting stuck on things. While I’m working at becoming well read in stoicism and other philosophy, this podcast is a great way to incorporate the lessons into your life everyday, it calms you down when you deviate from your plans, and it teaches you new ways to interpret stoicism in our time period. I highly recommend this podcast for anyone, you won’t be disappointed.

ANONYMOUS - podcast listener

"Well-being is attained little by little, and nevertheless is no little thing itself." - Zeno of Citium

Before we start

I coach people because I believe that now, more than ever, we need to hold space for wisdom, character development, truth and virtue. Of course, I help many people to do this via my podcast, but one-on-one coaching allows me to go deeper with people who are searching for meaningful changes. I like to ask people to consider the following questions before they engage in coaching with me: 

  • Do I naturally resonate with you, and do you naturally resonate with me?
  • Are you willing to invest in your own personal growth and development?
  • Are you truly committed to working towards meaningful changes in your mindset and life?

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"And into the forest I go, to lose my mind and find my soul." - John Muir